Last year UNM introduced a new visual identity. All of UNM Health Sciences is also moving forward with the new logo, including the UNM Cancer Center. It is essential for health literacy, patient education and health-related research and academic communications to follow the University’s visual identity to further strengthen our University family.
The visual identity is being applied across all materials as a component of the UNM brand.
The UNM brand is more than just a logo, it is the tone of our words, the way we visually tell our story, our proprietary logos and approved typefaces. All of these elements combine to communicate the UNM brand.
The logo will replace the previous Mesa Vista Hall logo. The cancer center bear will not be used with the UNM CCC name as a logo. The cancer center bear will still be present across our materials and has been incorporated into the brand.
The new logo will start appearing on various materials as inventory is depleted or as online graphics and resources are updated.
Please look for future news about the logo either on the intranet or in CC Notes. If you have any questions, contact Robin Johnston.